TORONTO! THE NEW ECONOMY IS CALLING.

And it’s saying, “De-plasticize!” Why? Because each time we buy a bottle of liquid soap, another plastic container is destined for the blue bin, where it enters a giant waste stream. Problem is, only around 11% of plastic actually gets recycled! The rest is buried in landfills! Sent in enormous, diesel-guzzling tractor-trailer convoys. And the percentage that does get recycled? Well, it doesn’t recycle itself. That process burns a lot of energy. Finally, since most plastic is made from petroleum oil, there’s also a sizeable percentage of geopolitics in every gram of the stuff. So why not just kick the plastic habit?